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How Microsoft marketing "Macs" a product

MSFTMacMouseSmall.jpgThe Bluetooth Notebook Mouse 5000 works "perfectly well" on a Mac as is, Ina Fried notes on Beyond Binary. But Microsoft marketers have learned their lesson. They no longer expect Mac users to pick up a package marked "Certified for Windows Vista," with a jumble of specs on the front. Here's how Microsoft renamed and repackaged the same mouse for Mac users.

BeforeandAfterMouse.jpgIt's clear that Mac users have a preference for clear, simple packaging. Now, a question: Why does Microsoft think its Windows customers are any different? " And can anyone explain why it's version 5000?

9:40 AM on Tue Jan 22 2008
By Nicholas Carlson
4,254 views
6 comments

Comments

  • Image of sample032 sample032 at 10:38 AM on 01/22/08 *

    "Why does Microsoft think its Windows customers are any different?"

    Demographics. It's the same reason open source OS distros put this (100% safe for work) on their CD cases.

  • Image of Alaska Miller Alaska Miller at 10:53 AM on 01/22/08 *

    so microsoft figured out branding now huh? took them a while, all they needed to do was ask detroit.

  • If you squint, the package looks like a close-up of some choice female genitalia (rhymes with "Dolores"...). I think MS is throwing in some Freudian imagery for good measure.

  • Hopefully they jacked the price up for the Mac users since over paying is what they are used to (I suppose smugness has it's price).

    @snarktard - wouldn't have seen that if you didn't point it out. I guess m$ found a use for extra mouse buttons on a Mac, in this case, a love button.

  • "Why does Microsoft think its Windows customers are any different?"

    Well, it's clear to most of us non-Windows users that Windows customers are idiots.

    I suspect that Microsoft knows this too.

  • @macbeach: yea, it's been clear for a while.

    Glad to see MS is accepting the sad truth.

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