Valleywag
Ah, the promise of online advertising: An age in which companies will finally be held accountable to their customers. But are their customers accountable to anyone? Consider this: 26 million people created 123 million dancing elves for OfficeMax and passed them on to their friends. All of it made "OfficeMax" one of the top twenty search terms during December, on a budget of less than $500,000, according to AdAge. Good for Toy New York, the agency behind the ad. Bad for the rest of us. Viral marketing: It's sick.
1 in 10 Americans played with OfficeMax's stupid elves
Ah, the promise of online advertising: An age in which companies will finally be held accountable to their customers. But are their customers accountable to anyone? Consider this: 26 million people created 123 million dancing elves for OfficeMax and passed them on to their friends. All of it made "OfficeMax" one of the top twenty search terms during December, on a budget of less than $500,000,
Read More:
- Scientology critics say Google banned them to win Scientology's advertising business
- A MySpace advertiser responds to News Corp.'s excuses
- Google moves to quash Wall Street's hopes for Microsoft-Yahoo deal -- and with it, Yahoo's stock price
- Should Facebook and MySpace can their salesmen? Only if they're not into this thing called "revenue"
11:00 AM on Mon Jan 21 2008
By Nicholas Carlson
761 views
3 comments
Comments
Why is that bad for the rest of us? Nicholas, you seem like an idiot for saying that it's bad that 26 million people enjoyed something fun, simply because an ad agency developed it. And I use "seem" generously.
Yeah, but they kilt "You'll shoot your eye out" which was twenty times better. The snowglobe that screamed when you shook it was fun, too.
PS: this clip is much better played with the sound off and some Nine Inch Nails on the office stereo.
Comment on this post
Reply by EmailLogin with your username and password below. Or comment on this post via email.
Forgot your username or password? New User?