Google may not know it, but they have already lost. They will lose this case if it's fought to the end, and whatever moral victories they may be able to gain in a legal battle or settlement will be ripped from them when the DMCA is changed. Then they will still have to negotiate with copyright owners to get their content. THe entertainment industry may not be great at many things, but getting copyright law changed to meet their expecations is one thing they are better than any one at. [Online video pioneer Mark Cuban reacts to news of Viacom's suit against Google for the display of pirated clips on the search engine's Youtube video site. The title of the post about the media giant's aggressive course: You go, Viacom!]