This really would not be a story but for the ridiculously high standard — don't be evil! — that Google has set for itself. In choosing the location for a new server farm facility, the fabulously profitable search engine company played off two impoverished counties in the Carolinas, and came away with $100m in tax breaks. We knew that. But a Google representative, an expert in negotiating with local authorities, also threatened North Carolina legislators with cancellation of the project if anyone, during discussion of the incentives, "mentions the company's interest in the bill, North Carolina, or the project itself."

















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