John Battelle, demonstrating that his Federated Media ad network gets tens of millions of visitors. Comscore puts the number at a more modest 5.2m in October. Meanwhile, Battelle's vp of sales explains, in a note to Valleywag, that Federated, which reps Boing Boing and Digg, is doing all it can to help the internet audit firm figure out the numbers.
‘Tens of millions’ of visitors
John Battelle, demonstrating that his Federated Media ad network gets tens of millions of visitors. Comscore puts the number at a more modest 5.2m in October. Meanwhile, Battelle's vp of sales explains, in a note to Valleywag, that Federated, which reps Boing Boing and Digg, is doing all it can to help the internet audit firm figure out the numbers.
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