uShip, some online logistics company funded by Benchmark Capital, is trying to raise its profile with a spoof of The Office. The video, with Matt Chasen, the company's CEO, taking the role Steve Carell fills in the TV show, is actually quite slickly made. And the clip is working as a profile-building exercise, making the rounds on Youtube and Digg, and now the blogs. I feel so manipulated, mmm. The uShip CEO does a walkaround of the office. I consider my team, my employees, as a family [ruffles hair]... Hey, Sarah [her real name is Laura], how are things going in operations. Keep those struts running. Alright! At which moment, I had a disconcerting realization. He is just too damned good in the role. It isn't marketing, or satire, or even satire of satire. Like the show itself, which is why it's so painful to watch, it's the awful reality of office life. For the full clip: