The Times UK goes out on a limb and — because no one has ever done this before, at least not today — compares a Steve Jobs keynote to a religious experience.

The event is a prayer meeting, full of gasps and cries of affirmation from the audience of believers. The preacher s message is: join us and be free.

Gasps and cries? Be free? Sounds more like the sex frenzy in A Dirty Shame.

How Apple ate the world [Times UK]