One night last week, Houston rapper/viral phenomenon Riff Raff was sitting in my living room in Brooklyn, eating a bag of Wise BBQ potato chips. The day before, he'd flown to Daytona Beach, Fla., to shoot a music video with 19-year-old viral rap ingénue Kitty Pryde, and now he was in New York to do photo shoots and interviews for two major rap magazines. He was scheduled to play The Bamboozle festival in New Jersey the following day. He sat on the couch next to the two attractive women that he'd brought with him—"my girl and her friend," he explained—and while his girl's friend rolled a small joint, Riff Raff and I played NBA Street Vol. 2 on my PlayStation 2.
Riff Raff is currently affiliated with Soulja Boy, the original viral rap superstar, and his imprint at Interscope. He also recently announced that he is signing an eight-album deal with superstar producer Diplo's label Mad Decent. Last week, he debuted a music video with his new group Three Loco, comprised of Riff Raff, former MTV star Andy Milonakis and former MTV VJ Simon Rex (who records music as Dirt Nasty); it might just be the most unlikely rap crew in history. And on March 27, Selena Gomez tweeted a photo from the set of Harmony Korine's (Kids, Gummo) new movie, Spring Breakers. In the photo, Gomez is sitting next to actor James Franco, who is dressed to look exactly like Riff Raff.
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